The differences distinguishing conventionally grown coffee from its certified counterparts are stark—in production, in price and, potentially, in their impact on the future of coffee itself. Plummeting prices are making it difficult for farmers to sell their coffee at rates approaching its cost of production. As a result, smallholders are exiting their fields and leaving a monopoly in their wake.

If the tide doesn’t turn, coffee as we know it could be lost. In this webinar, you’ll learn:

  • What today’s coffee sector looks like
  • Which factors influence organic and fair trade coffee supply and demand
  • Why it’s crucial that procurement professionals understand what drives organic and fair trade coffee pricing
  • How the success of organic and fair trade coffee may help ensure the long-term success of the industry in general