Product development is under-going a seismic shift. Slow sales growth in CPG combined with changing consumer values is forcing business leaders to think differently about how they develop and launch new products. This talk provides ideas for how to unlock speed and agility in innovation while ensuring success by keeping consumers at the center of the design process. Points will include how to build your intuition early so to gain speed later, the balancing act of designing via concepts vs. physical prototypes, and how to fail early in a way that illuminates options for a fast recovery.