Sacramento, CA (March 12, 2024) – Farmers’ Rice Cooperative (FRC), the largest grower-owned rice marketing co-op in California, launches Exceedient Foods, an ingredient innovation and custom production company that creates products that deliver on exceptional taste, texture, size, shape, and cookability for food brands, manufacturers and consumers.
For nearly 80 years, FRC has provided rice products to more than 65 countries directly from hundreds of family farms in California’s Sacramento Valley, honing the know-how to sustain and cultivate rice from planting to growing, harvesting, storage, transportation, quality control, milling and packaging. By harnessing the strength of FRC’s growers, vertically integrated system and well-established reputation, Exceedient Foods can ensure unmatched ingredient quality, consistency, safety and traceability.
“Exceedient Foods is rooted in the strength and resources of FRC, and this launch marks a major step forward in capabilities for our co-op and value for our family of growers. With Exceedient, we can deliver the highest quality of ingredients and unmatched source transparency to more customers than ever before,” said Rick Rhody, president and chief executive officer of Farmers’ Rice Cooperative and Exceedient Foods.
Value-Add Ingredients and Custom Production
Current product offerings include secondheads or brewers’ rice, a variety of rice flour and meal, grits, granulated rice, coatings, breadings, and extruded products and inclusions like rice puffs and crisped rice. As consumer demand continues to shift toward more health-conscious and gluten-free foods, Exceedient is an ideal partner for gluten-free products like brown rice flour and extruded rice snacks.
Alongside the value of its vertically integrated operations, Exceedient’s research and development team has the flexibility, capabilities and technology to collaborate directly with producers to develop products tailored to their needs and co-manufacture, both with rice and beyond. Exceedient can enhance flavors, reimagine familiar ingredients, and offer innovative products that explore new possibilities to create nutritious and delicious foods. Exceedient's capabilities include certified-organic, non-GMO, kosher and allergen-free processing.
With a dedication to value-add ingredients and custom production, Exceedient Foods will be on site to meet with brands this week at Natural Foods Expo West 2024 at Booth #2098, Anaheim Convention Center. To schedule a meeting or learn more about capabilities and custom production, email [email protected].
About Exceedient Foods
Exceedient Foods is pioneering the future of good food and believes single source ingredients offer infinite possibilities. As the ingredient innovation arm of Farmers’ Rice Cooperative, our vertical integration model offers unmatched product quality, consistency, and traceability. Understanding that each partner has unique needs, Exceedient thrives on collaboration, molding our technology and capabilities to fit your vision with flexibility in form and function. We work with innovative partners to craft a sustainable, flavorful future for rice growers, food producers and consumers. For more information on our products and capabilities, please visit https://exceedientfoods.com/.
About Farmers’ Rice Cooperative
As the largest grower-owned rice marketing co-op in California, FRC has supplied premium California rice directly from hundreds of family farms to food manufacturers, brewers and retailers since 1944. Located in Sacramento Valley, California, our cooperative isn’t just a network or a resource, it’s our grower family. Upholding values of care, integrity and responsibility, we ensure every product embodies the essence of our collective effort and ethical standards to be the partner of choice in the rice industry. For more information, visit www.farmersrice.com.