Dive Summary:
- Reuters reports that Flowers Foods Inc has reached a deal to by Wonder bread from the bankrupt Hostess company, along other bread brands, for $360 million.
- The sale comes after no competing bidders moved on Wonder.
- The Beefsteak brand, meanwhile, will go up for auction after bids from Flowers and Grupo Bimbo were received.
From the article:
"... The bankrupt bakery company was set to run an auction on Thursday for the brands, which also include Butternut, Home Pride, Merita and Nature's Pride, but there will be no auction since there were no other bids, the source said. ..."