When the Cott Corp. bought DSS Group in early November, it acquired an extensive distribution network that delivers bottled water and coffee to offices and homes.
As part of the deal, Cott also acquired arguably one of the single coolest domain names in the entire food and beverage industry: water.com.
There are some other wonderful domain names out there that any food executive would most likely love to own. Some of them are being used appropriately, and others seem to be wasted. All of them would, presumably, be available for purchase if one were willing to pay big bucks.
Here are Food Dive's picks for the five most interesting domain names in the industry:
Eat.com
If there's a single, perfect domain name in the food business, it's eat.com. A name like that is as simple, clear, and search-engine friendly as is possible. It's suitable for a food manufacturer, a grower, a distributor, a restaurant, virtually anyone in the business.
Strangely, however, eat.com isn't actually used. Eat.com is owned by Unilever. Click on eat.com and get redirected to Unilever's Hellmann's mayonnaise brand site.
Beer.com
Back in 2004, a group of investors paid $4 million for the domain name beer.com. For many years, that made it one of the 10 most-expensive domain names ever sold.
The plan was to build a search engine for beer, beer news, and drinking games. Apparently, it didn't work - go to beer.com today and get sent to a site where you can make an offer to buy the beer.com domain.
Pasta.com
This is a domain name that any of the pasta companies or restaurant chains would probably love to own.
But somehow or another, pasta.com wound up in the hands of a California skin cream called Oriki. Yes, pasta.com is the home of a place to buy facial moisturizer.
Milk.com
One would think that a domain name like this would be owned by a dairy or a dairy association, but milk.com is owned by a former Google employee, Dan Bornstein.
Bornstein is perfectly willing to sell the milk.com domain to anyone who might be interested. Bidding starts at $10 million.
Drinks.com
Perhaps the nicest looking of the sites on this list is drinks.com. But as good-looking and modern as the site might be, it's not clear exactly what it's about. Apparently it was created just last year by a "team of digital marketing and online alcohol sales experts," and they are "building a multi-channel shopping experience" for wine.
As near as we can tell, it's possible to look at a bottle of chardonnay on drinks.com, but the ability to buy one is unclear.