Dive Brief:
- Tastykake marked its 100th birthday Tuesday, and the Flowers Foods brand is marking the anniversary with new, limited edition Birthday Kake Cupcakes.
- Featuring confetti cake, chocolate-flavored icing, and colorful sprinkles, the cupcakes are available for sale in 12-count packs.
- The company will also spend the rest of the year celebrating its centennial by partnering with the USO on a "Birthday Moments" initiative, which will see it honor America's military and their families with "special birthday moments" at USO locations and events.
Dive Insight:
Originally founded in Philadelphia by a baker and egg salesman, Tastykakes remains popular among the City of Brotherly Love's citizens. Tastykake President Paul Ridder credits the brand's longevity to its simple recipe, its employees, and its fans. It's fitting, as well, that the company would celebrate 100 years with a USO initiative — the company has sent its snack cakes to U.S. troops since at least World War II, building a long history of service to the military community. Along with the limited edition cakes and USO initiative, Pennsylvania declared Tuesday "Tastykake Day" and the company made 100 deliveries to charities and first responders in a Philadelphia "Kake Over."