Dive Brief:
- Researchers from the University of Georgia conducted a study indicating that low fat, high sugar "diet" foods contribute a great deal to unwanted weight gain, according to Nutrition Insight.
- The researchers experimented on rats and found that those given a diet high in sugar but low in fat increased body fat mass when compared to rats fed a balanced diet.
- Liver fat accumulation was high in the high-sugar, low-fat rodent study group.
Dive Insight:
Nutritionists have said for years what this study revealed: Foods classified as “diet” items, which skimp on fat and pour on the sugar, bring their own array of problems.
Recent studies have questioned commonly held concerns about fats, particularly saturated fats. These have contributed to changing public opinion and decreasing demand for low-fat processed foods. Today's consumers are more focused on the full picture of products' nutritional value. They pay attention to sugar content, and are cognizant of the nutrients they want to eat.
The planned revamp of the Nutrition Facts label will draw more attention to these items that consumers want to see, especially the amount of sugar that has been added. Additionally, the Food and Drug Administration is working to update the definitions of some health-related label claims, including "healthy," which currently depends on how much fat is in a product.
Even so, there will always be consumers who want to eat food to help them lose weight. Manufacturers would be wise to stay away from “diet” claims on their labels for product that are not actually good for them. Instead, manufacturers should pay attention to what healthy eating trends are in vogue and what research shows is effective. Products should be designed and marketed around these goalposts.