Dive Brief:
- A recent study showed that small to mid-sized businesses continued to take market share from larger companies in 2014, a total increase of 0.7 share points in 2014, worth $4.5 billion.
- The consumer packaged goods industry also grew as a whole with 2.1% growth last year, led by PepsiCo Inc. with the highest growth at close to $1 billion in measured channels for 2014.
- To get these results, the “Which Companies Drove U.S. CPG Growth in 2014?" study, conducted by The Boston Consulting Group (BCG) and Information Resources Inc. (IRI), considered metrics like dollar sales growth, volume sales growth, and market share gains in addition to analysis of trends driving performance in the segment.
Dive Insight:
According to the study's press release, "Topping the growth leader list of large companies for 2014 are Johnson & Johnson, Mondelēz International, and PepsiCo. The leaders among midsize companies are Mead Johnson Nutrition, Keurig Green Mountain, and Monster Beverage Corporation. Among small companies, Teva, SkinnyPop Popcorn, and Kind lead the list."
Dr. Krishnakumar (KK) Davey, president of IRI's strategic analytics said in the press release, “Our top-ten lists consist of companies of many sizes with brands in multiple categories and price tiers, making one thing clear—growth is possible for all types of CPG manufacturers."