Dive Summary:
- Seattle-based Starbucks is testing a new product line of sodas at stores in Atlanta and Austin. The soda flavors include lemon ale, spiced root beer and ginger ale.
- The testing in Atlanta and Austin follows the testing of three types of soda in Starbucks in April of 2013.
- Starbucks has more than 18,000 locations around the world including 11,000 in the U.S.
From the article:
... While not everything Starbucks tests eventually makes it to a national rollout, we are pleased to see that the company isn’t resting on its laurels. ...