Dive Brief:
- SodaStream may shutter its production plant in the occupied West Bank, according to a report in Israel's Haaretz newspaper.
- The move comes amid Israel's military actions in Gaza and a call for a boycott of SodaStream in Europe.
- SodaStream's CEO said a decision would be made within the next two months, but denied that the political situation was a factor.
Dive Insight:
SodaStream's CEO Daniel Birnbaum told Haaretz that the folks behind the boycott call are "financial terrorists."
And therein is the problem for SodaStream. It seems unlikely that the company can move to the next level in international markets as long as it is so closely associated with issues that so clearly divide the world.