Dive Summary:
- Reality TV star and Skinnygirl founder Bethenny Frankel has announced she will add more food products to her line of wine, cocktails and power bars.
- Skinnygirl has already added to its cocktails line with "The New Girls," low-calorie adult beverage options with flavors like White Peach Margarita, Sweet n' Tart Grapefruit Margarita and White Cranberry Cosmo.
- In an interview, Frankel outlined her plans: "You'll definitely see Skinnygirl food. If it's something that I'm passionate about, if it's something that solves a problem for women in particular because that's who I connect with the most, and it's any product that I can improve upon or any problem that I can solve, then Skinnygirl will be attached to that."
From the article:
"... Frankel, whose entrepreneurial reach also includes diet books and videos, and a novel, had a six-city run of 'bethenny' on Fox-owned stations last year. The show will air in cities across the country this fall.
'Initially people were afraid of me doing the talk show,' Frankel said. 'I kind of had to push through and be tested, but I think as women we're always being tested (and) the reward is so much sweeter. You've got to fight for what you want, but if you really are passionate and you really have drive, then you (can) pretty much accomplish anything.' ..."