Dive Brief:
- Sabra Dipping Co. LLC, a joint venture of PepsiCo and Strauss Group, has named Shali Shalit-Shoval as its new CEO. Shalit-Shoval, who had been the hummus maker's chief marketing officer, replaces Ronen Zohar, who retired in August.
- Sabra also announced plans to double capacity at its facility in Chesterfield, VA. This would be the third expansion of the plant since it opened in 2010.
- Sabra has also opened a pop-up restaurant in the Georgetown neighborhood of Washington, DC. The store promotes the use of hummus, and part of of the proceeds will go to the National Future Farmers of America scholarship program.
Dive Insight:
Times are apparently quite good at Sabra. It's not often we see a company increase production capacity three times within four years.
But we're only half-kidding when we say we're a wee bit suspicious about Sabra's motivations in opening a pop-up restaurant in D.C., rather than New York or L.A. or someplace else. Somehow the restaurant feels less like a marketing stunt than it does a lobbying effort aimed at winning friends for the company's "regulate hummus" movement.