Dive Brief:
- The world's largest display of fruit is sitting outside a Cub Food's supermarket in Maple Grove, MN.
- The display measures 1,500 square feet and consists of 10,200 "Melon Up" brand watermelons from Robinson Fresh. A portion of sales will go to fund breast-cancer research.
- The display beats the old world record's total weight of 11,023 pounds with an estimated weight around 157,000 pounds.
Dive Insight:
You know what look good with a gigantic pile of watermelon?
A giant bottle of ketchup. That's what.
But besides being a fun sight, the display offers a pubic-relations boost to Robinson Fresh, which is the new name for the global produce operations of transportation and logistics powerhouse C.H. Robinson.