Dive Brief:
- Colorado could be the next state to ban powdered alcohol, Palcohol, as concerns loom over the potential of those below the drinking age consuming it. A bill to prohibit powdered alcohol in the state, sponsored by Republican Rep. JoAnn Windholz, is slated for the legislative session that starts in January.
- Lipsmark, which owns the product, says there's a shot of liquor per serving, reports the Associated Press.
- According to its website, Palcohol is projected to hit stores this spring.
Dive Insight:
There was a bit of confusion over Palcohol in April, when it was mistakenly reported to have been approved for sale. The Alcohol and Tobacco Tax and Trade Bureau has not yet granted Palcohol with labeling approval, according to the Associated Press, and the FDA reportedly cannot ban it following a study of its non-alcoholic contents. The company, as would be expected, is staunchly defending its item, though it looks like it's going to be a messy back and forth on both sides.