Pinnacle partners with Cinnabon for cinnamon roll-flavored vodka

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Dive Brief:

  • Pinnacle Vodka is partnering with Cinnabon, Inc., to create a cinnamon roll-flavored vodka.
  • The 70-proof vodka packs the flavors of cinnamon, brown sugar, cream cheese frosting and hints of caramel, and can be served chilled, on the rocks or in festive cocktails.
  • The vodka launches in select markets Dec. 1 and will be available nationwide Jan. 1 at $12.99 per 750ml bottle.

Dive Insight:

Pinnacle and Cinnabon are launching an "I Want Pinnacle Cinnabon Vodka Tour" to offer samples in promotion of the new drink, which they say is an "industry-first vodka innovation." A quick Google search, however, turns up Smirnoff Cinna-Sugar Twist and this image of a cinnamon roll vodka from Absolut—though we couldn't verify its existence. 

Recommended Reading:

PR Newswire: Pinnacle® Vodka And Cinnabon® Join Forces To Develop An Industry-First Vodka Innovation


Topic: Markets