Dive Brief:
- PepsiCo will soon capitalize on a shift toward ecommerce in India by beginning to sell some of its premium brands exclusively through ecommerce platforms.
- These products include drinks and snacks from brands like Tropicana, Doritos, and Tostitos, each of which achieve about $2 billion in global sales each year.
- PepsiCo has not yet released exact details of this strategy, which will include which portals the company will sell its products through, though that information should surface in the coming months.
Dive Insight:
Consumers can already purchase some of PepsiCo's products through grocery portals, such as BigBasket.com, AaramShop.com, and LocalBanya.com. A Google and Bain report predicts that India will have more than 250 million online shoppers by 2020. In short, PepsiCo's move to capitalize on the appeal of ecommerce comes at the right time.