Dive Brief:
- PepsiCo brands were omnipresent in the run-up to last night's All-Star game.
- The soft drink and snack giant had marketing efforts related to a number of its brands at the showcase of baseball's best players.
- Pepsi, for example, sponsored what it dubbed the first-ever MLB All-Star Summer Pepsi Block for three days prior to the game, while Gatorade received prominent product display as part of its sponsorship of the Gatorade All-Star Workout Day.
Dive Insight:
One of the PepsiCo brands engaged in marketing efforts during the All-Star Game was Cracker Jack, one of the brands most closely associated with baseball. But Cracker Jack was clearly not PepsiCo's priority for the game, as it was much easier to spot the marketing efforts for Pepsi and Gatorade.