Dive Brief:
- Katy Perry will headline the halftime show at the Super Bowl.
- The announcement that Perry will perform was widely expected. The pop singer has a longtime relationship with PepsiCo which sponsors the Pepsi Super Bowl halftime show.
- Pepsi confirmed Perry's participation by releasing a nearly two-minute long commercial online about the event.
Dive Insight:
Perry was the obvious choice this year. She's already clearly demonstrated that she can deliver her fan base to the soft drink-maker. And the positive reviews of last year's halftime show featuring Bruno Mars demonstrated that the television audience is eager for younger stars.