Not at the saturation point: More gluten-free products expected

Dive Brief:

  • Allied Market Research predicts the gluten-free food market will increase from $3.13 million in 2015 to $5.28 million by 2022, according to a recent report.
  • Gluten-free bakery products dominated the segment in 2015, accounting for approximately 60% of the total share of market revenue. Forecasts predict this category will maintain its dominance over the next five years.
  • The global market will also see substantial growth in gluten-free products, thanks to more promotion of health and wellness, an increase in demand from millennials and more awareness about celiac disease and other gluten allergies. 

Dive Insight:

The gluten-free ready meals segment is expected to see the highest growth during the forecast period of the report, led by a rise in the number of women working, as well as an increase in per capita disposable incomes in emerging economies around the globe.

Some analysts believe that the gluten-free industry could eventually reach a saturation point — but brands still continue to see consumer demand for products and are continuing to put out new gluten-free items. General Mills, Progresso and Snyder’s have all jumped on the bandwagon and put out gluten-free products that sell well. Most are marketed at parents and millennials through social media and food blogs. 

Filed Under: Manufacturing Ingredients
Top image credit: PR Newswire