Dive Brief:
- The Morton Salt Girl will get an honored spot on Madison Avenue's Walk of Fame.
- The brand icon, which is celebrating its 100 anniversary this year, was elected to the Walk via a vote on the Advertising Week homepage.
- The Morton Salt Girl was born in an illustration created by the N.W. Ayer & Co. advertising agency. There was no model, and the character has never had a name.
Dive Insight:
It was almost a sure bet that the Morton Salt Girl would win a spot this year. She was the focus of a social media campaign during Advertising Week and her hometown of Chicago erected a giant LED sign of her. As it says on the box, "when it rains, it pours."