Dive Brief:
- Monster Beverage enjoyed an energy burst with its fourth quarter earnings, knocking its stock up 6.36% in after-hours trading.
- The company's net income soared from $76.1 million in 2013's fourth quarter to $125.3 million — a monster increase of 64.7% year over year. Net income per diluted share also rose 63.2%.
- Revenue ticked up 12% in Q4 to $605.6 million.
Dive Insight:
Monster and other energy drink companies are seeing massive growth, surging 60% between 2008 and 2012, particularly for consumers aged 13 to 55. This growth is in spite of controversy over both the products themselves and the way they're marketed, particularly toward children. In spite of that controversy, Monster still appears to be doing well, so its progress as consumers pursue healthier beverage alternatives will be something to watch.