Dive Brief:
- The majority of packaged foods in the U.S. labeled as "natural" contain genetically modified corn and/or soy, according to research by Consumer Reports.
- Consumer Reports tested 80 packaged foods purchased between April and July. GMOs were found in cereals, infant formula and chips.
- Foods that were labeled as "non-GMO" or "organic" were free of GMOs, according to Consumer Reports.
Dive Insight:
It's easy to suggest that there's nothing truly new in this study. Most folks in the food industry know that "natural" doesn't have any real meaning on a food label. But consumers feel differently. According to Consumer Reports, 60% of consumers surveyed said they believed "natural" means "no GMOs."