Dive Brief:
- Kellogg's will close a snack factory in Columbus, GA, by the end of 2015, cutting about 325 jobs.
- The closure is part of Kellogg's Project K four-year restructuring program.
- The Columbus factory makes Cheez-It crackers, among other snack foods.
Dive Insight:
When you were a little kid, your parents taught you that the trick to taking off a bandage was, as much as you might wish otherwise, to just rip it off. Pulling it bit by bit and slowly would only prolong the pain. It was better, they said, to yank it off.
Perhaps the executives at Kellogg's didn't learn that lesson. How else could we explain why the company would announce its Project K cost-cutting initiative with great fanfare way back in November, and then bit by bit, one by one, ever so slowly, announce plant closures in Ontario, North Carolina, and now Georgia.