Kellogg's Special K dunks into hot cereal with Nourish line

Dive Summary:

  • This July, Kellogg Co. is expanding its Special K line to include a new "hot cereal" made with quinoa and other grains, dubbed Special K Nourish.
  • Moving beyond dieter's calorie counting habits (it has less than 200), Special K Nourish contains 8 grams of protein and 5 grams of fiber.
  • The products will come in individual serving cups, requiring only water and additional toppings packaged in the lid, with flavors including Maple Brown Sugar, Cranberry Almond and Cinnamon Raisin Pecan.

From the article:

... Until now, Special K products largely gave dieters low-calorie imitations of their fantasy foods. But weight watchers are increasingly looking for added nutritional benefits, rather than just counting calories.

"They're eating better, not just eating less," said Noel Geoffroy, vice president of marketing for Kellogg Morning Foods. ...

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Filed Under: Packaging / Labeling
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