Dive Brief:
- A poll from the Iowa Food & Family Project demonstrated how consumers who appreciate food labels don't always know what those labels mean.
- About 77% of respondents said that food labels were helpful, a 31% jump from one year ago.
- However, after receiving more information about what each label means, 6% of respondents shifted from being consumers who found food labels helpful to those who found them confusing.
Dive Insight:
The results of this poll fall in line with another recent poll, which found that about two-thirds of Americans support the labeling of GMO ingredients on food packages. What's more? About 80% of Americans want food labels to show whether DNA is present in food as well.