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Iceland debuts Power of Frozen television advertising campaign
Frozen food retailer Iceland has embarked on a new television advertising campaign that advocates the benefits of frozen food, narrated by brand ambassador Peter Andre.
The new Power of Frozen advertisement debuted last night on British television and forms part of Iceland’s latest marketing campaign. “At the core of the proposition,” the supermarket chain said, “is the message that by freezing food as soon as it has been picked, caught or prepared, the taste and quality is at a premium”.
The advertisement demonstrates that freezing allows Iceland to source produce from all over the world,...