Dive Brief:
- Trulia has an important announcement to make ... for gingerbread families. According to a Trulia blog, the best place for a gingerbread family to live is Torrance, CA.
- The categories in question include temperature, access to bakeries, and very few dentists. Gingerbread families do not have teeth and are not concerned about yours. Bakeries and supermarkets are necessary, of course, for home repairs (obviously). The best locations include Scottsdale, AZ, and Berkeley, CA, while the worst include Detroit and Newark, DE.
- This is all part of a broader Trulia campaign with Rachael Ray Every Day for a chance to win $2,000, a daily contest dubbed Daily Dough that started Dec. 1 and runs through Dec. 12 — National Gingerbread House Day. On Saturday, Trulia will announce the result of the gingerbread couple's 12 days of house hunting.
Dive Insight:
Gingerbread and the holidays just go together — with food manufacturers' blessings.
Nestle came out with a new Coffee-mate creamer, Nestle Toll House Gingerbread. Kellogg revealed limited edition Pop-Tarts Gingerbread featuring gingerbread-flavored crust and cream frosting filling.
Places where a gingerbread family should live included areas with less health-focused consumers and the aforementioned dentists — which makes sense, considering gingerbread isn't top of mind for those looking for clean label foods. Still, the holidays offer a unique opportunity for manufacturers.
"Holidays are a special time of the year [where] consumers are more relaxed, and they relate holidays to many traditions. By pursuing holiday flavors, you are riding on the tradition wave," Anil Kaul, data scientist and CEO of Absolutdata, recently told Food Dive. "Companies should absolutely pursue holiday flavors, particularly if your competitors are not, as that links the sale of your products to the holiday mood. What could be better than consumers thinking about your product (and the holiday flavor) when they think of the holidays?"
The full list of the 10 best and worst places for a gingerbread family to live is at Construction Dive.