Dive Brief:
- Breyers, Unilever's largest ice cream producer, will no longer use milk or cream that contains artificial growth hormones. Other Unilever brands will soon follow in turn.
- This ingredients change is likely in response to a public outcry over the controversial hormone often found in dairy milk, known as rBGH, or recombinant bovine growth hormone, which has been said to have harmful health effects.
- Sustainably sourced, Rainforest Alliance-certified vanilla beans from Madagascar will also be found in all Breyers products.
Dive Insight:
Other dairy producers have already stopped using products treated with hormones, such as Yoplait and Dannon as well as Cabot Creamery. Breyers is now the country's largest packaged ice cream brand to stop using milk with rBGH as well.
Unilever announced that Breyers would not be the last of its product line to make the switch.