Dive Brief:
- Good Foods is launching single-serve, better-for-you chips and dips that use simple, fresh ingredients, have been high-pressure processed, and come in proprietary avocado-shaped PET cups.
- The use of HPP enables Good Foods to bypass certain preservatives required by other traditional, heat-based forms of processing, while also extending shelf life to up to 30 to 80 days.
- The packaging itself consists of ergonomic avocado-shaped cups small enough to fit in a consumer's palm. The dips and chips are separated by sealed lids, and Good Foods uses a high-moisture-barrier lid film to maintain crispness of the chips.
Dive Insight:
The convenient packaging could be just as appealing to consumers as the health benefits of the snacks. That Good Foods went as far as to design proprietary packaging for its new line demonstrates the recognition of how important convenience is to today's consumers, including those looking for a healthy snack. Manufacturers may spend more time in R&D innovating packaging design to capitalize on the convenience trend.
Such a design wasn't entirely untested. Products like Chobani Flip have used similar packaging concepts to separate Greek yogurt from a coordinated mix-in. Sales for the product line were up 300% year over year as of September, when Chobani extended Flip's ad campaign.
The idea of multiple components in a snack can impact flavor, health benefits, and satiety for consumers, who are more commonly using snacks as meal replacements. This can make consumers feel like their getting more value out of a product in addition to the convenience of, say, having the chips and dips come packaged together.