Dive Brief:
- Giant grocery stores — owned by Ahold — has enlisted grocery ordering and delivery services from Peapod to enable its customers in 60 communities in Harrisburg and York, PA, to shop anywhere, anytime.
- With the service, customers can create shopping lists, research nutrition information, and organize their product searches by price and nutrition. Through online purchases, customers can also get rewards points for gas and A+ School Rewards.
- For their first purchase, customers with Giant bonus cards can submit their card number online to access a log of products they've previously bought at their local Giant store when creating their shopping list.
Dive Insight:
Peapod shoppers must spend a minimum of $60 on Giant products to qualify for the delivery service, which then costs $7.95 to $9.95 for a delivery charge depending on the total cost of the order. The customer must then schedule the delivery for the next day, which can either be during the late afternoons through evenings Monday through Thursday or daytime Friday and Saturday.
Grocery delivery services are increasing in popularity, demonstrated by grocery delivery service Instacart's recent round of $220 million in investor funding.