Brief

General Mills sees more changes

Dive Brief:

  • General Mills has quietly broken up its organic and frozen food units, merging them into other units within the company. 
  • The reorganization, which was announced in September, and is apparently separate from a multimillion cost-cutting initiative by the processed food giant, was completed in November.
  • Not included in the reorganization is Annie's, the natural and organics brand that General Mills purchased for $820 million in September

Dive Insight:

It's getting quite difficult to keep track of the changes at General Mills. As the company's earnings have plummeted, the cereal maker has taken to launching initiatives aimed at halting the decline. There's Project Catalyst, which involves cutting office jobs, there's Project Century, which involved closing factories, and there are projects like the recent reorganization that have no formal name, at least not one we've heard.

Here's hoping that 2015 brings fewer projects and reorganizations and more revenue.

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Filed Under: Manufacturing Corporate
Top image credit: Flickr user maveric2003