Dive Brief:
- General Mills has teamed with artists from comic-book company DC Comics to create new versions of the characters on its three "monster" cereals.
- The new looks for Count Chocula, Franken Berry, and Boo Berry are aimed at attracting the attention of kids as well as nostalgic Gen X adults who were raised on the originals.
- The new look will debut when the monster cereals return to store shelves in autumn for the run-up to Halloween.
Dive Insight:
This is a very interesting move if you're a) a marketer, b) a comic-book geek, c) interested in the multiplatform technique known as transmedia, d) a little kid who likes cereal, e) a kid or adult who reads cereal boxes while eating cereal, f) a graphic artist, or g) a packaging or food industry executive.
Add up all those demographics, and you've probably got a decent-sized piece of the potential cereal-buying market in the U.S.