Dive Brief:
- Fuji Foods Products, the largest distributor of prepackaged sushi in the United States, will open a new 40,000 square foot production facility in Elgin, IL, in December.
- The expansion comes as Fuji, owned by the Meruelo Group, seeks to expand sales in the Midwest.
- Fuji ships sushi to 45 states and 6,000 retailers, including Costco and Sam's Club.
Dive Insight:
If one loves sushi and spends anytime in the Midwest, he or she knows it can be next to impossible to find fresh sushi. Fuji seems to have found a niche using its direct-to-store delivery system to get prepackaged versions of the food to consumers quickly.