Dive Brief:
- FlavorHealth launched a flavor system focused on sugar reduction, sodium reduction and balancing bitter tastes at the IFT Annual Meeting and Food Expo this week.
- The new company, part of Chromocell, specializes in cost-saving natural flavor solutions to assist manufacturers in meeting consumer demands for great tasting, better-for-you food and beverages.
- “Through natural flavor solutions, we’re helping manufacturers tackle key consumer marketplace challenges, including sugar and sodium reduction,” FlavorHealth vice president of commercialization Shari Joslin said in a statement.
Dive Insight:
Specialty flavor solution companies are tackling the taste challenges that can accompany the ingredients used to produce healthy foods. Mordor Intelligence found the global market for plant protein ingredients was valued at $7.67 billion last year, and it is projected to reach $10.12 billion by 2020. Mordor also found the global market for sodium reduction ingredients was valued at $625.7 million last year, projected to reach nearly $1.3 billion by 2021.
FlavorHealth’s parent company, Chromocell, is a life sciences company that develops natural taste enhancing flavors as well as drug therapeutics.
FlavorHealth’s natural sweet solutions reduce sugars in food and beverages by 30% to 50%. The natural sodium solutions reduce sodium used in products by 30% to 60%. And the bitter balancing products reduce the bitterness of products such as plant-based proteins by 40% to 60%.
Other companies developing specialty flavor solutions include Archer Daniels Midland, which has announced a partnership with GLG Life Tech Corp. to bring non-GMO stevia and monk fruit sweeteners to customers. GLG will make low-calorie sweeteners, and ADM will market and distribute the ingredients to food and beverage companies worldwide.
Cargill partners with Evolva to offer a stevia product, EverSweet, which recently received a GRAS no objection letter from the FDA. The product offers an improved sweetness quality without the bitterness or aftertaste common with other stevia sweeteners.