Dive Brief:
- Consumers are looking to the beverage industry to provide vehicles for more healthy nutrients, particularly multi-faceted nutrients like fiber.
- As a result, in the past year, Roquette America Inc. and other ingredient suppliers have benefited from a boost in sales of prebiotic fibers.
- Another example is Tate & Lyle’s Promitor Soluble Corn Fiber, which "enables manufacturers to boost fiber without creating a chalky or grainy texture in their products," according to Beverage Industry.
Dive Insight:
As the market for prebiotic fibers continues to expand, ingredients suppliers will have to be ready to meet consumers' growing demand.
This is just one of many aspects of the massive health foods overhaul driven by consumer preferences over the past decade, which has influenced food companies of all shapes and sizes, from niche organic producers to major manufacturers like Kraft Foods Group and Nestle SA, which recently announced that it would no longer use artificial flavorings in its frozen pizzas.