Dive Brief:
- DuPont Nutrition & Health is introducing Supro XT 221D Isolated Soy Protein for use in dry-blended nutritional beverage powders. The product disperses in water in nine seconds, more quickly than all other isolated soy proteins on the market, according to DuPont.
- Supro XT 221D is designed to address consumer complaints about "hard to stir in" and lumpy powders.
- DuPont did sensory studies with consumers comparing a protein supplement formula made with Supro XT 221D with similar formulas made with other isolated soy proteins. "Consumers rated the SUpro XT 221D formula significantly higher in flavor, dispersibility, mouthfeel and overall liking," according to a news release.
Dive Insight:
With current consumer demand for more protein, protein supplements are becoming more mainstream. Protein supplement powders sales are up 11.3%, while sales of sports nutrition protein powders are up 10.4%, from 2014, according to Euromonitor.