Dive Summary:
- Dunkin' Donuts teamed with micro-video platform Vine to create the extraordinarily brief ad.
- The video burst aired during ESPN's pregame coverage of Monday Night Football.
- The ad ran in ESPN's "billboard" ad unit -- a seconds-long, full screen break between segments.
- The video features a football game between iced coffee cups and their hot cup rivals.
You can watch the ad here.