Dive Brief:
- Drake's Cakes brands, which disappeared in the Hostess bankruptcy, are now owned by McKee Foods, return to stores starting today.
- First up are Devil Dogs, Coffee Cakes, Ring Dings and Yodels.
- McKee is using the original formulations and packaging for the 125-year old brand.
Dive Insight:
The Hostess bankruptcy unveiled a previously unseen affection by Americans for their snack brands. Certainly it was Twinkies that got the most attention. But there were also Devil Dog fans out there like us, who were left feeling lost without our treats. So we were thrilled when McKee, which also distributes Little Debbie snack cakes, took over the Drake's brands. And we know what we're doing today -- using the product locator at DrakesCakes.com to find where Devil Dog's can be found in our neighborhood.