Doritos, Periscope collide for smashing marketing ploy
- In Doritos' latest marketing stunt — a 12-hour Periscope campaign — not only do flavors collide in the Canadian debut of its new product Collisions, but so do objects.
- Every hour on the hour, Doritos and BBDO Toronto will launch pairs of various objects at each other from cannons, which could include marbles and porcelain plates, a pie and a baseball, a laptop and a watermelon, and a lava lamp and a bowling ball, to name a few.
- The new product features two flavors of Doritos in one bag — guacamole and habanero in the first variety to debut.
By taking to a growing social media service, Periscope, Doritos aims to reach consumers where they congregate. More food and beverage companies and organizations are embracing social media as a key channel for interacting with consumers, including the Organic Trade Association, which ran a myth-busting social media campaign throughout the month of September.
Nestle introduced the first branded Periscope campaign earlier this year to promote the confectioner’s Drumstick brand.