Dive Brief:
- Diageo's CEO, speaking on a conference call with investors, warned that the distillers' sales over the Thanksgiving holiday were weaker than anticipated, and that growth in the U.S. is declining.
- The news sent a shiver through the investment community, and shares saw their biggest drop in eight months.
- The world's largest distiller is suffering from a variety of problems in the U.S. market, particularly an overall decline in the popularity of vodka here.
Dive Insight:
Diageo may have other reasons to be concerned as well, considering the new product placement deal with a competitor in the next Bond movie.