Dive Brief:
- Danone and Starbucks have entered a partnership that will feature Danone's popular Dannon Greek yogurt brand.
- The partnership includes a smoothie line that uses a Greek yogurt variety made specifically by Dannon for Starbucks, as well as Greek yogurt parfaits to be sold in some Starbucks locations later this year and fruit-on-the-bottom Greek yogurt cups to debut in U.S. grocery stores this summer.
- Dannon has been struggling against Chobani in the Greek yogurt category, so launching into this retail partnership seems to be Danone's next move to increase visibility and win over more of the market.
Dive Insight:
According to research firm Euromonitor International, yogurt sales hit about $8.3 billion in the U.S. in 2014. Greek yogurt specifically is giving the cereal industry a run for its money.