Dive Brief:
- Danish brewery Carlsberg will be taking a new direction with its next CEO, Cees 't Hart, who will be the first non-Dane in the executive seat, once current CEO Jørgen Buhl Rasmussen steps down later this year.
- The announcement came alongside an earnings report with a decrease in gross beer sales volume in 2014, after also seeing this decline in 2013.
- Carlsberg is the fourth largest brewery in the world.
Dive Insight:
Carlsberg also announced that it would likely avoid mergers and acquisitions in 2015 amid its economic woes. Elsewhere in the beverage space, AB InBev purchased 10 Barrel Brewing Co. back in November and will be acquiring Elysian Brewing Company.