Dive Brief:
- Coca-Cola Co. set four goals in different areas to achieve by 2020, and the company reported on its progress toward those goals in its 2014/2015 Sustainability Report issued this week.
- In the health and well-being space, Coca-Cola has made efforts to release no- and low-calorie products in every market, with more than one-quarter of the over 400 new products released in 2014 being no-, low-, or reduced-calorie. The company is expanding its portfolio availability in smaller packaging in markets across the world.
- Coca-Cola is working toward its goal of more nutrition transparency, having become the first beverage company to print calorie information on the front of its product labels in 2011. The company is also pursuing its goal of responsible marketing, which includes no advertising directly to children under 12 across all forms of media in any of its geographic markets.
Dive Insight:
Concepts like smaller packaging, nutrition transparency, and responsible marketing are important to consumers who have concerns about the high sugar content of certain foods and beverages, including soda, as obesity rates rise throughout the country. To be a sustainable company, not just ecologically but financially as well, Coca-Cola must set and implement these types of goals or risk losing relevancy in a changing food and beverage landscape.