Dive Brief:
- Chobani has introduced new yogurt flavors in the Chobani Flip, Chobani Simply 100 and Limited Batch Chobani product lines.
- Chobani Flip has three new flavors: peanut butter dream (vanilla yogurt with honey roasted peanuts and peanut butter clusters), coffee break bliss (coffee low-fat yogurt with pieces of biscotti and chocolate), and strawberry summer crisp (strawberry low-fat yogurt with graham crackers and white chocolate). The Chobani Simply 100 line now has a mango passion fruit flavor, and Limited Batch Chobani is adding watermelon and plum flavors.
- All the company's products also now have updated packaging to emphasize the "core attributes" of Chobani products. For example, packaging for traditional Chobani products now includes "Only natural, non-GMO ingredients" and "40% less sugar than regular fruit yogurt."
Dive Insight:
Chobani's new yogurt releases continue the company's stated goal to combine Greek yogurt with real, natural ingredients to create healthy snacks, while the packaging changes to highlight ingredients fits into the trend of clean food labels.
What's also a trend in yogurt is consumers looking to full-fat versions that are more satisfying and taste better. Still Chobani continues to find success in its low-fat options despite evidence that the "dieting" consumer may no longer be as prominent.