Dive Brief:
- Hamdi Ulukaya, CEO and founder of Chobani, along with New York Gov. Andrew Cuomo and other company reps from JetBlue, Regeneron, and more, left for Cuba Monday to support potential trade there.
- Ulukaya's visit to the country is about opening doors between the U.S. and Cuba, according to a company blog post.
- This visit comes on the heels of President Barack Obama normalizing diplomatic relations with Cuba in December.
Dive Insight:
Ulukaya intends to discuss his entrepreneurial history and to get to know what Cubans are interested in as normalized relations make headway.
While it's unclear exactly what's in store for Chobani in Cuba, Ulukaya's presence there suggests he sees potential business in the country.
"The first step to doing business is to build a foundation of mutual trust and respect," according to the same blog post.