Dive Brief:
- Belvedere Vodka has signed a placement deal that will put its brand on the big screen in the next James Bond movie.
- The move is a marketing coup for Belvedere, and a return to form for the spy known for drinking vodka martinis. In the last Bond film, the hero drank Heineken beer.
- Belvedere, owned by LVMH, will create two limited edition bottles to commemorate its relationship with the Bond film.
Dive Insight:
Vodka lovers and Bond fans alike will be pleased to see that 007 is once again drinking the cocktail he made famous.