Dive Brief:
- BanaBay, the rapidly expanding distributor that is shaking up the global banana trade, has signed a deal with Tripoli-based importer Al Fakira Co.
- The deal gives UK-based BanaBay expanded access in the Middle East/Northern Africa, which the company has targeted as its next growth area.
- The move comes just weeks after BanaBay expanded into organic bananas in the UK and began selling pineapples in the United States.
Dive Insight:
If there's a business that's growing faster than BanaBay in the global food trade, we don't know about it. Just two years ago the company was a small grower, based in Ecuador, that sold bananas to other distributors. But the company saw opportunity where others saw none, and decided to take on the major, international players that dominate the game. BanaBay started, modestly, with a single container shipment. Today, the company sells produce in 50 nations around the globe.