Dive Brief:
- Anheuser-Busch sent a letter to the NFL expressing disappointment in how the football league has responded to the abuse scandals that have rocked the league in the opening weeks of the season.
- Anheuser-Busch, which has been an official sponsor since 2011, said it was "disappointed and increasingly concerned" by reports of spousal abuse and child abuse by players and not satisfied with how the league has responded.
- The brewer is said to be about halfway through a six-year, $1.2 billion deal with the league, and the biggest advertiser during the last five Super Bowls.
Dive Insight:
Anheuser-Busch isn't the only league sponsor to show concern over how the league has responded. McDonald's, Nike, and Radisson have all taken action. PepsiCo is also said to have voiced its worries to the league, but did not release a public statement.
But not everyone appreciates Anheuser-Busch's actions. Professional player Arian Foster took to Twitter to mock the brewer by saying: "Domestic violence and alcohol damn near synonymous."