Dive Brief:
- Archer Daniels Midland Co. is introducing two new natural vitamin E products, Novatol Sunflower 5-67 Vitamin E and Novatol Sunflower Vitamin E Succinate.
- These two products, which expand the company's Novatol line, are made with non-GMO sunflower oil and are soy-free, Kosher, and Halal certified.
- These new developements "offer continued flexibility in formulating premium quality food, beverage and dietary supplement products at some of the highest concentrations available," according to Food Ingredients First.
Dive Insight:
Vitamin E is one of the several trending vitamins being used in the fortification of foods and beverages, such as grain-based products. Other nutrients popular for fortificiation today include calcium, potassium, vitamin D, choline, and fiber.
The 2015 Dietary Guidelines could be one motivation for companies to explore fortification of their products.
"The scientific report released earlier this year by the 2015 Dietary Guidelines Advisory Committee said vitamin D, calcium, potassium and fiber are not consumed enough, so much so that it may pose a public health concern," according to Food Business News.