Dive Summary:
- Dr. Pepper Snapple Group has agreed to a settlement that will end vitamin E additions to 7-Up and remove certain health claims from its products.
- The settlement will end a lawsuit that was launched last November over regular 7-Up, diet Cherry Antioxidant, Mixed Berry Antioxidant and Pomegranate Antioxidant varieties of the soda in California.
- The company will ultimately pay $5,000 to the Center for Science in the Public Interest, which argued that 7-Up packaging implying that antioxidants were coming from fruit instead of vitamin E was misleading, as well as $237,500 that will cover the opposing side's legal fees.
From the article:
... “It’s to the credit of Dr Pepper Snapple Group that it carefully considered these concerns, and worked collaboratively to resolve the dispute without further litigation. The end result is a big plus for consumers.” Texas-based Dr Pepper Snapple Group did not immediately return calls seeking comment. ...